RevOps Co-op Weekly #89 - 3 Takeaways from Demandbase’s MOPs Talent Study
Within Operations, there’s a lot of talent turnover. Here’s 3 takeaways from Demandbase’s Marketing Operations Talent study, so you can walk away informed.
RevOps Co-op provides resources, content and community for those who ❤️ revenue operations. This weekly newsletter features collected tweets, posts and thoughts on a variety of RevOps topics. We also have a private Slack community with > 5,000 RevOps pro’s from companies like Slack, Lyft, Clari, Miro and more 👉🏻 click here to join.
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3 Takeaways from Demandbase’s MOPs Talent Study
Trends in Marketing Ops Talent
With the Great Resignation (and an incoming recession 😬), plus new tech layoffs hitting each week, the state of tech talent is in flux. But nowhere does it seem more in flux in ops than within Marketing Operations.
The backbone of any high-performing marketing team, Marketing Operations helps marketers plan, execute, and analyze the performance of their campaigns and marketing activities—often tying it back to revenue. MOPs, as the profession is affectionately called, serves as a major pillar under the Revenue Operations umbrella.
…There’s more! Read full Blog here 👉 3 Takeaways from Demandbase’s MOPs Talent Study
🗣 From the Community
#04_revops-questions - RevOps Capacity Building
06/15/22 - How big of a revenue team can one RevOps employee feasibly support? Read 10 replies
#04_revops-questions - Sales Mapping
06/15/22 - Who has opinions on how to set up sales mappings for earlier stage companies (A-B) with 10-20 reps? Do you do territories, segments, just round robin? Read 9 replies
#08_tools-and-software - HubSpot Contacts
Has anyone run into this challenge for large-scale companies that require a high volume of marketing contacts in HubSpot? Read 11 replies
💬 Access the RevOps Co-op Slack group here to contribute to the conversation!
📅 Upcoming Events
Recession Proofing Your Comp Plans: A Roundtable Discussion - Thursday June 23 at 10am PT (1pm ET)
Join Mark Schopmeyer, CEO and Co-Founder of CaptivateIQ as he hosts a round table discussion with GTM leaders on what they’re doing right now to their sellers compensation plans and payout structure to stay ahead of the curve.
You’ll hear:
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Headcount Planning Product Tour - Thursday, June 23rd @ 12pm ET | Pigment
We built Pigment with one vision: to help finance and revenue teams deliver greater real-time insights, minimize human error, and drive fast yet trustworthy decision-making.
Bi-weekly Product Led Revenue Peer Calls | Correlated Labs
We're a group of revenue leaders who meet bi-weekly to talk all things PLG & PLG sales (product led revenue!).
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Together with Baton
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In today’s evolving SaaS landscape the line between RevOps and CS Ops has blurred, causing the savviest RevOps pros to expand their tech stack to include new CS and onboarding tools – because nobody gets paid until a “sold” customer is actually up and running.
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🐦 This week in #RevOps Social
Are you being…too creepy with data? 🤔
RevOps is a top priority! 👏
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📚 Your curated #RevOps reading list
8 Priceless Pieces of Advice for Revenue Operations | Everstage
One of the best ways I have learnt everything I know about revenue operations is through the experience and recommendations of fellow RevOps professionals and the way they looked at solving problems.
Controlling Lead Leakage with Lead Management Best Practices | LeanData
If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel.
7 Strategies to Retain Top and Middle Sales Performers — and Grow Your Business | CaptivateIQ
The fight to retain top sales talent is even more fierce. Companies in red-hot industries, such as e-commerce, fintech, and technology, are dangling high salaries, forcing human resources teams in other industries to match pace – or lose their staff. And even global brand names struggle to keep their sales teams.
🎧 RevOps Podcasts
Impacting Revenue with Data-Driven Marketing | CaliberMind
Drew Smith, Director of Growth, Revenue Operations at Directive Consulting, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Drew shares three approaches for marketing leadership to understand revenue, become more data literate, and align with their operations teams.
Aligning Sales Strategy with Sales Execution | Revenue Engine
In this episode of The Revenue Engine, Dharmesh Singh, the CEO and Co-Founder at fullcast.io discusses the complexities and interdependencies of operations and how we can best align strategy to execution to optimize the revenue engine.
Rise of the Strategic MOPs Function | Marketing Ops Confessions
Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on the promise of being a revenue driver by using technology to make a business impact.
🔥 A few HOT #RevOps Jobs
6 RevOps Related Roles | Blend
Director of Demand Generation | Insycle
Sr. Manager, Sales Strategy & Operations | Adobe
Senior Manager, Demand Generation | HiMama
Senior Salesforce Administrator | Mud City
Senior Sales Strategy + Analytics Analyst | Monte Carlo
Senior Salesforce Business Analyst | The Block
RevOps Systems Analyst (SFDC Focus) | Cube Software
Revenue Operations Analyst | Boclips
Salesforce Administrator | HiMama